taxibta.blogg.se - Planogram optimization

3.1 Assortment Optimization MethodologyĪssortment Optimization Methodology are the methodology formed by retailers to assort the product line, the methodology for the assortment optimization are 80-20 principle, that a retailers target on the top 20% of the product who are performing well and De-listing the under performing products, and also lists some new products according to the products category valuation and forecasting of sales. In this process, according to the market and their target customers, retailers decides on the product categories, brands, and products he want to sell in the stores. Assortment Planning and OptimizationĪssortment planning and optimization is process in which retailers decide the optimal set of product he/she wants to carry within a store or set of stores. This is the very important process of floor plan and plan-o-gram formation, because in each and every store a limited floor space and shelf space is assigned to each product and category. Space is the most important asset of the retailers by the optimization of space the retailers can get the more sales. It is process in which by the help of merchandising guide lines the optimal space is allotted to the Categories, brands, and the product on the basis of different parameters. Space utilization at a typical retail store It is very eye appealing and is easy for the consumers to find brands more quickly.Ī floor plan of Walgreen typical store Sample Plan-o-gram of a Category

Ribbonization/ Brand Blocking – Ribbonization is the process of arranging Sku’s on shelves vertically by brand and horizontally by package size.

Core/ Non Core SKUs – Core Sku’s are classified as extremely essential to a planogram and should be present across all stores, these Sku’s need to be specified by the client.

Ideally a targeted DOS is specified by the client and this is used as one of the criteria while creating the Planogram. This is a major parameter on the basis of which the number of facings for each SKU is decided.

Days of Supply – Days of supply could be defined as the number of days ‘stock on shelf’ would last.

Pack size/ Package Flow – Within the category one needs to maintain a pack size flow.

Orientation – The different ways in which a product can be merchandised is known as its ‘Orientation’ in retail merchandising.

Category Flow – All products belonging to a category are placed together to increase ease of shopping.

Guidelines would vary and could cover a lot of merchandising related information, mentioned below are some of the points that these guidelines would ideally cover Merchandising guidelines are very important rule for any retail store and these rule are followed as a basic principle of RetailĪll retailers follow certain guidelines while creating floor plan or Planograms, these guidelines are the basis on which the floor plan or Planogram is created.